Puma at Hoop Fest

For the Hoop Fest 3 on 3 basketball tournament in Las Vegas, Puma turned to us to re-brand the VIP Hardwood Suite at the Palms Hotel and Casino. This suite has a basketball court attached, a locker room with 4 large showers, 4 murphy beds in the court and 2 other Master suites, and can host up to 200 guests. In order to maximize branding but leave the suite intact, we added graphics to the walls of the entrance hallway, changed out existing framed paintings with branded imagery, added custom branded pillows, applied custom vinyl graphics to the basketball backboards, installed 4 acrylic showcases to promote new PUMA shoe styles, installed giant graphics to both sides of the stairwell walls and across the locker room storage walls. Puma sponsored players that were there for the tournament came by for drinks, snacks and “hang out” time, and to pick up a Puma care package with shoes, shirts and socks. New players and rookies were also invited to discuss future sponsorship deals.