Overview
From RED VELVET
Love Mom was a partnership between two Texas brands, Kendra Scott x HEB, to surprise and give back to HEB's consumers and moms on Mother's Day 2019. The public activation took place simultaneously in three Texas cities: Austin, San Antonio, and Houston. Each activation centered around a custom made vending machine that dispensed free Kendra Scott jewelry to shoppers and included a photo moment, HEB cupcakes, and other giveaways.