Citrix Brand Activation @ SXSW - Experiential Activation in Austin, TX | The Vendry

Citrix Brand Activation @ SXSW

March 2019
Experiential Activation
Austin, TX
5,000 - 20,000 Attendees
 
Overview
From 14B Marketing
14B Marketing was the experiential production agency tasked with creating a multi-day creative activation for Software Company, Citrix, at The Fast Company Grill during SXSW. Brand’s Goal: An ‘instagrammable’ activation space, that engages our Opinion Maker Audience and motivates them to share. Ideally, we’d like to walk the line between having a buzzworthy space while also optimizing towards w
Venue
The Cedar Door
Austin, TX
Event Team
Agencies & Vendors
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