Ever stop to think what makes your life beautiful? No, well Lyft has! Lyft partnered with MKTG at Life is Beautiful Festival in Las Vegas to bring an immersive experience to festival goers and celebrate "Y" life is beautiful.
Lyft doesn't want people to just buy what they do, they want them to buy into why they do it. The "Y" is why they do what they do, why they partner with certain festivals, a
