Life is Beautiful + Lyft

September 2019
Experiential Activation
Las Vegas, NV
20,000+ Attendees
Ever stop to think what makes your life beautiful? No, well Lyft has! Lyft partnered with MKTG at Life is Beautiful Festival in Las Vegas to bring an immersive experience to festival goers and celebrate "Y" life is beautiful. Lyft doesn't want people to just buy what they do, they want them to buy into why they do it. The "Y" is why they do what they do, why they partner with certain festivals, and allows them to show up in meaningful ways. We were excited to contribute to Life is Beautiful and create a unique experience that celebrates the beauty of life. Working with some amazing partners, the footprint showcased a 9' tall, 360 degree LED Y showing content from all angles and a 13' x 20' flower tunnel perfect for an amazing photo op experience. Consumers could leave their mark at the festival by writing messages why life is beautiful to them and attaching a flower which was placed on the wall to bring the wall to life even more. Happy to have partnered with Lyft to bring their vision to life and celebrating life and "Y" it is beautiful! #lifeisbeautiful #mktg #lyft #lyfeisbeautiful
Venue map
Downtown Las Vegas
Las Vegas, NV
Event Team
Agencies & Vendors