Super Saturday Night

In partnership with Big Branch Productions who secured the talent and directed the live show, OND created a fan-based digital and in-person experience shared across multiple platforms. As a result of a last minute directional and vendor change, OND jumped in with less than 4 weeks before the event to produce fan based activations which typically is planned months in advance. The design of the event was inspired by the San Fernando Jackalopes, a fictional 1970s high school football team who the Foo Fighters band members portrayed in a promo video. Working closely with the Foo Fighters camp OneNine Design secured memorabilia from their archives, created multiple activations, and built a micro-site on their fan page that included a live digital yearbook featuring images from Super Saturday Night. Fans got up close and personal with the band as they were guided through 5 Foo Fighters branded photo activations. Each of these were then added to a personalized digital yearbook. 9MM + LIVE STREAM VIEWS 2.7MM + SOCIAL IMPRESSIONS 57K + SOCIAL ENGAGEMENTS