Fresh Beauty Activation

January 2020
Experiential Activation
Big Sur, CA
From Waterlily Pond
For the second time, we provided production, florals, and styling for Fresh Beauty’s refresh retreat, an opportunity for the brand to entertain their community of influencers and select press. The retreat included several intimate candle-lit dinners, a bohemian lunch in a redwood grove complete with vintage airstream, and a storytelling session with the brand’s founders. The majestic beauty of Big Sur and the rustic luxe Ventana resort provided a perfect backdrop to spotlight Fresh’s nature-inspired products. Highlights included the outdoor Lotus Dinner, featuring real lotus flowers, which served as a special introduction to Fresh’s new “super lotus” fully traceable ingredient. A glamping-style lunch transported guests to an enchanted redwood grove, where they lounged on an abundance of rugs and pillows and enjoyed photo ops in front of our custom Fresh-branded floral sculpture.
Event Team
Agencies & Vendors