Love Thy Neighborhood Brewery Fest

October 2017
Experiential Activation
New York, NY
 
Overview
From Steel Space Concepts
Jameson Irish Whiskey and New York Restoration Project launched the Jameson Love Thy Neighborhood Brewery Fest, a unique and innovative craft beer and whiskey festival, which aimed to support the New York Restoration Project. Steel Space Concepts created a unique and personalized tasting lounge using a 40’ modified container. The event setup included an outdoor area with scheduled tastings where SSC’s SS40 modified container were deployed at the end of the Brooklyn’s Navy Yard pier. Visitors enjoyed beer samples from Jameson’s brewery partners and Jameson whiskey, and had an exclusive opportunity to taste Jameson x Captain Lawrence’s collaboration beer “Transatlantic Red”. Guests also had the chance to join Jameson Head of Whiskey, Dave Quinn, for education sessions and to see live performances by various groups and local artists.
Event Team
Agencies & Vendors
People