Honey Bunches of Oats Friendship Brunch

Honey Bunches of Oats (HBO) had fallen off the radar! HBO wanted a social strategy to energize the brands social media presence and position Honey Bunches of Oats as the perfect breakfast choice! Did you know that every Sunday groups of friends get together around the country to share laughs and breakfast food? It’s true. What’s this magical playdate between friendship and breakfast, you ask? It’s called brunch. As the ultimate crowd pleaser, We decided to throw the ultimate instagrammable Honey Bunches of Oats breakfast party! Piggy backing on National Friendship Day, Sunday August 5th, we invited 30+ influencers and chefs to the ultimate brunch bonanza to celebrate the magic of buddies, bunches and brunch. Taking over a blank space on Melrose Ave in Los Angeles, we invited 30+ influencers to a private brunch where their +1 was their best buddy. By inviting influencers and their best friends we ensured pre-during and post content which felt organic and fun! 60+ guests enjoyed highly instagrammable custom elements and a special Honey Bunches of Oats menu created by celebrity chef Brooke Williamson. After brunch, the event was open to the public. 2,068,900 Followers 18,961,500 Total Impressions 1,806 Total Comments 132,807 Total Likes