Stella Artois: Summer Like Vacation - Experiential Activation in New York, NY | The Vendry

Stella Artois: Summer Like Vacation

August 2019
Experiential Activation
New York, NY
500 - 1,000 Attendees
From The Bait Shoppe
Stella wanted a National Press Stunt/Program to help amplify their currently running creative campaign “SUMMER LIKE YOU’RE ON VACATION” With subway delays, train cancellations and the hottest temperatures in years, national media and consumers were focused on commuting woes so we saw an opportunity to make the summer commute ‘A VACATION’ worthy experience. We wanted to create a program that woul
Event Team