Overview
From On Board Experiential
During NBA All Star Weekend, we kicked off the Converse Creative All Star series by transforming a raw warehouse into the ultimate brand experience. What went down? Creative workshops and conversations led by artists and athletes, art installations, epic product customization, and energetic performances from Roddy Ricch and DaBaby.
The Results:
243k+ views on Converse’s Instagram.
66k+ likes on Converse’s Instagram.
1000+ attendees.