Celebrity Chef Birthright

Karlitz & Company sought to create an experience that would shine a spotlight on the culture of innovation and the vibrant, diverse culinary landscape of Israel. We invited a prestigious delegation of U.S. based celebrity chefs, as well as prominent media influencers, to travel to Israel for a week of curated programming and immersion into the food scene – the markets to the farms, the street food, home cooking and fine dining. The celebrity guests were blown away by the experience, as reflected in their robust social media activity. The initiative was also embraced by the media, kicking off with a packed press conference, and followed by articles in major Israeli and U.S. media, including the Jerusalem Post, The Times of Israel, Forbes, Timeout and the Los Angeles Times.