Benefit Roller Liner Diner

For Benefit Cosmetics, we created a 10 day pop up that the beauty industry had not seen before. The pop up presented a beauty diner, where treats and beauty products came under the same roof. The retro-themed diner served as the ideal setting to host the activation, featuring the iconic pink color that is distinctively Benefit. Limited edition products, make up classes, and glamour stations were all a part of the mix that made the experience unique for visitors. The space also featured a multiplicity of photo opportunities, making out of it an ideal social media and online buzz generator, which resulted in enhanced brand awareness and presence.