Huda Beauty

Pop Up Mob surprised London with a full immersive experience for the launch of Huda's Mercury Retrograde palette. We took over Covent Garden for a month and created a pop up that made you feel as if you were in outer space with mercury retrograde. The unique colors and materials that we used along with the top sound technology that we had inside and outside the experience made it one of a kind. Everyone that passed by got a sense of what Huda Beauty is all about. The pop up was a strong visual representation that neither Huda Beauty nor Mercury Retrograde go unnoticed, their presence is felt and we strive to showcase to everyone visiting Covent Garden.