Jaden Smith x Umami @ The Grove

Ezra Productions was hired to photograph and video the event celebrating the re-opening of Umami Burger at The Grove in Los Angeles, CA. The photographs showcase the redesign of the space, dubbed “The Next Evolution” of Umami restaurants. The space now features an open floor plan, a comfortable bar with seating, and a partially visible kitchen. Umami strived to make this location family-friendly, so we made sure to capture shots of kids enjoying the kid-friendly play area on the patio. In addition to the redesign of the restaurant, this Umami features an array of new menu and drink options like the Impossible burger and boozy milkshakes, which influencers and celebrities enjoyed throughout the night. This project also included event videography, editings, graphics, and coloring. The event recap video highlighted various important moments throughout the event, including Jayden Smith’s red carpet arrival; the frenzied media snapping photographs of the celebrities on the step and repeat that featured Umami and Peroni logos; interviews with the Umami President and corporate affiliates; product shots of the featured “Impossible Burger” and Peroni Beer; and the artful preparation of new signature cocktails. The photographers stayed late after the event to provide Umami with the best photos to be featured on their Instagram account and in the press the next morning. Umami received the rest of the edited photographs the following day. Event video & photography by Ezra Production.