Miller Lite Music Festival Tour

The tent toured the country, activating 5 times a year for 3 years in a row. We built modularly, maximizing material yield for flexibility and durability to create an infrastructure that could be efficiently assembled and disassembled within restricted timelines. Each activation featured a custom can mural wall with graffitied graphics relevant to the activation. It was both designed and built to withstand the high foot traffic and varying site and weather conditions with as little refurb as possible, and the whole 40' x 60' set all fit in one truck.