Hyundai at the Taste of Soul

Hyundai is activating at Festival’s around the USA during the summer and fall. For this very exciting Activation, Hyundai Motor America’s Hyundai Experience at Taste of Soul returns with another show-stopping Sound Stage. The full Stage line-up included hip-hop legend, Doug E. Fresh as host and performed along with LA’s best, DJ Mal-Ski and Friends. The Hyundai Soundstage was the place to be with featured artists including EU f/ Sugar Bear, Keri Hilson, Dru Hill and headliner, Johnny Gill! The O Hello Media team was on-site photographing for Advantage. The Advantage team created an interactive footprint that included premium items, photo opportunities, trivia games, surveys, and Hyundai Product Specialists to engage attendees as they looked at the vehicles on display - the Sonata and Palisade. The theme of the sound stage was "We Are One" - to drive this home, the 3D photo opportunity allowed guests to customize their "We Are One" sentiment with a magnetic photo wall. Guests were also able to share their written thoughts on an inspiration wall about what We Are One means to them. They shared a quote, drew an image or simply signed their name to the wall. Guests who filled out a survey were entered to win a paid trip for two to the National Museum of African American History and Culture. In the SWAG bleachers, attendees were able to test out their LA Black History knowledge for a chance to win cool prizes including a VIP meet and greet with select Taste of Soul Artists.