Union X Jordan Launch

November 2018
Experiential Activation
Los Angeles, CA
100 - 150 Attendees
 
Overview
From AKJOHNSTON Group
For the LA release of the retro throwback Jordan 1’s, we were tasked with building a 40’ by 40’ mirrored cube, seated ominously in the 28,000 square foot HD Buttercup Loft to reflect hand-painted floor murals that adorned the floor. Haze and production lighting from our team set the tone for a monochromatic contrasted interior that resembled a throwback court with dramatic graphic treatments and custom fixtures from our studio.
Event Team
Agencies & Vendors
  • Experiential Agency
    AKJOHNSTON Group
    Anaheim, CA
  • Experiential Agency
    Creative Contraband
    Los Angeles, CA
  • Experiential Agency
    AKJOHNSTON
    Anaheim, CA
People