From Day 1 Collective
In June of 2017 we built a 3,600 square foot installation for Superfly at Bonnaroo Music & Arts Festival. Superfly needed a
shade structure with integrated waterfall, pool, LED lighting, and misting system to showcase a trio of Jeep Compasses that were the central touch points of the activation. On a short timeline, we interpreted their concept into an executable design engineered to withstand up to 110 mph wind loading. We built the components at our facilities in Springfield, Oregon, then installed the structure in four days on-site in Manchester, TN. The activation served as a focal point of the festival, drawing in attendees and engaging them with the Jeep brand throughout the weekend.