Dr. Organic Beauty U.S. Launch

British skincare brand Dr. Organic Beauty was launching its products in the United States and was looking to host a launch event in the Moxy Chelsea Hotel. Client LaForce came to our team looking for design and production capabilities to enhance Dr. Organic Beauty's launch with a variety of installations and product displays. The focal point of the event was a British phone booth we adorned with overflowing fresh blooms that sat outside of the hotel for guests and pedestrians to photograph throughout the morning. We also created lush product displays and a branded flower wall where guests posed and took photos in front of during the event.