Refinery29: 29 Rooms Adidas - Experiential Activation in Los Angeles, CA | The Vendry

Refinery29: 29 Rooms Adidas

December 2017
Experiential Activation
Los Angeles, CA
From One Thousand Birds
OTB concepted and created the first interactive rooms for 29 Rooms. For the Adidas room, the interactive lighting concept utilized 12k custom programmed LEDs. As participants’ moved deeper into the room and across the lighted floor, the lights increased in speed. When they reached the logo at the back of the room, the motion triggered the lightbox to flash bright white. We also recorded voices
Event Team
Agencies & Vendors

No people are currently credited to this event.

Did you work on this event?
to get added.