AppBash 2018

AppBash is an annual after-party hosted by Salesforce during Dreamforce. Each year they takeover a venue and fully transform the space to fit Dreamforce’s conference theme and overall brand aesthetics. The event hosts up to 2,000 conference badge holders for a celebratory evening with cocktails, bites, and live DJs. Glow was tasked with transforming a San Francisco nightclub into “Camp Appyness”, complete with summer camp inspired décor. Each of the four rooms within the venue needed to have a different theme and vibe to encompass the full summer camp experience: The Forest Room, The Tent Room, The Campfire Room, and the BFF Room. The goal was to create full scale décor that would transform the rooms to have their own look while staying true to the overall theme. Special details included a giant teepee constructed in the center of the dancefloor, “campfire” seating vignettes complete with faux flames, and an Instagram-worthy photo wall built to look like a forest.