SXSW Humanly Activation

Humanly Our Story is a new social network that captures humanly experiences of living with cancer—the moments of tender exchange that reveal real human stories, needs, and connections. We interviewed women and men—patients, survivors, nurses, and caregivers—from around the country. As Humanly Ambassadors, they shared their stories with us—what they care about, what has been most difficult to overcome, and what brings meaning to their lives. The client asked me to help launch Humanly at SXSW as part of the Health / Med Tech Expo. I worked with a designer and production house to com up with a desisng and exhibit that would bring the brand to life. Visitors could listen to stories and record their own in our booth. Along with our ambassadors we had an amazing week talking to people all over the world about Humanly.