CES

CES is the world's gathering place for all who thrive on the business of consumer technology. More than 180,000 attendees from across the globe gather within 2.5 million square feet of exhibit space. In 2017, Stern engaged Echelon Design to transform its 20x20 island exhibit into a FULL TILT gaming experience (which Echelon has since continued to evolve for each subsequence CES). Echelon took the challenge and created an interactive activation complete with a glowing tower that appears to be a pinball bumper, creating height and identity prominence across the exhibit hall. A curving pinball track winds around the tower and floats above the space. A large ball rests upon the track. The tower is covered with graphic elements from various games. At the base of the tower are Sterns pinball machines (at each activation showcasing newly launched games). There are also two flipper like counters. One is for reception. The other counter, provides support for Sterns virtual gaming products.