Overview
From Hugo & Hoby
Hugo & Hoby worked with Rutherford Creative and Domino Magazine to design and fabricate the furniture and fixtures for their holiday popup in SoHo (in collaboration with Amazon). Hugo & Hoby fabricated a 12ft high wall w/ custom copper banded shelves for displaying products, over 10 custom display stands (some painted, some wrapped in velvet, and some in formica for kids to draw on), and an 18ft long divider wall w/ dowels on the front face. All designs were also installed onsite by Hugo & Hoby.