AT&T at WNBA All Star Weekend

AT&T elevated the many WNBA activities throughout the All Star Weekend, highlighting the company's commitment to women in Sports. The weekend kicked off with the "Her Time to Play" Clinic featuring a panel and clinic to inspire the next generation of girls ages 8-14 and help develop their basketball skills. The girls in attendance were able to interact with WNBA players like Liz Cambage and show off their skills on the court. From there, AT&T featured an activation at the Fan Fest wherein fans were made to feel like a WNBA star, recording their basketball skills & celebratory dance, to create a socially-sharable output. The evening culminated with a Beach party at the Mandalay Bay Beach with live performances from Snoop Dogg & Iggy Azalea. AT&T honored the WNBA All-Stars of 2019 by using project mapping to showcase their inspiration images, stores and quotes during the concert.