Champagne Nicolas Feuillatte visits MTL

The Quebec distributor for Champagne Nicolas Feuillatte in Montreal mandated The PR Department to create two events in one day: a luncheon for the local media and a dinner for the sommeliers of the SAQ (the Liquor Board of Montreal). The goal was to educate on the various products of the brand, so we created a display that highlighted the key ingredients of each champagne in order for guests to see the differences between the wines in a tangible way. Each course of the menu was paired with one of the wines of the brand and the Feuillatte's sommelier explained each products as well as the history of the company throughout the dinner. This event as well as several media relations campaigns executed by The PR Department, helped the brand go from unknown to the third most sold in the market in less than three years.