P & G Lif Lab at CES

2019 marked Procter & Gamble’s first appearance at the Consumer Electronic Show, the premier event for previewing what’s next in consumer technology. CES provided a powerful opportunity for P&G to tells its innovation story, build connections with partners, and inspire new digital innovation. Team ATOMIC built an experiential exhibit that would allow P&G to connect with consumers through visual storytelling. We were tasked with managing production, design support and set construction of a 50’ x 80’ award-winning space. P&G enlisted the help of key agency partners to fuel its success. The company engaged 2X4, an architectural design company, to conceptualize their exhibit called the “P&GLifeLab.” This concept delivered on the idea that when P&G combines breakthrough science with powerful digital technology, it can transform lives. It showcased brands like Opte from P&G Ventures, Aria, Gillette, Oral B and SKII. ATOMIC worked with 2×4 and P&G to translate their architecture design and structural ideas into a temporary trade show exhibit that could be reused. The booth featured unique experiences for five businesses with a central area that focused on daily brand takeovers. Large video screens were placed in each business space to support the various brands. Thank you to P&G and our partner agencies 2×4, H&K, Huge, MSL, Ketchum and Happy Finish. Thanks to our vendor partners Seth Bernstein, EarlyBird Visual, WorldStage, 4Wall, CassidyRig, TourTech, Kurt Kohl and Sholink & SES