Adidas Running While Black

June 2022
Experiential Activation
New York, NY
100 - 150 Attendees
 
Overview
From Triangle Loft
Directed by Jenn Shaw and narrated by Jackie Joyner-Kersee, Running While Black is a 3-part series in partnership with adidas that changes the conversation in sports; promoting equality and highlighting runners whose shared identity shapes their daily experiences. The Ahmaud Arbery Foundation will kick off the series with a powerful remembrance of Ahmaud and the heartening story of how those he left behind have lifted up the Black community. Ahmaud’s murder has gripped the world through national television coverage and global protests, and this episode focuses on the legacy of Ahmaud, his mother's drive to empower communities, promote safe running, and the foundation’s commitment to serve and protect the next generation of runners, specifically Black men and boys. The first episode will also feature Ashley Toussaint, a track coach and the founder of Running Edge 305 based in Little Haiti, Miami, and Russell Dinkins, a graduate of Princeton, and a five-time Ivy League Track and Field champion in the 400m and 800m who has focused his efforts on saving collegiate track and field programs.
Event Team
Agencies & Vendors
  • Experiential Agency
    Vice Media
    Los Angeles, CA
People